Impossible is nothing

Check out this website, Adidas’s impossible is nothing campaign. I think they did this better than the past campaigns.

meeting #12, take two

so i guess singing planners didn’t really work out, the only people that were available were myself and tee+.

so let’s try again this time, we’re also moving our planner meets to wednesday evenings instead.

hopefully we’ll get everybody to come out to the place oakie picked out for us.

ICI restaurant http://www.icirestaurantbkk.com/

Driving directions
From Nana Crossroad (Sukhumvit Soi 3).
Turn left onto Soi 19 (Wattana). Proceed 100 metres, we are immediately on the left sited atop the 7-Eleven (Metha Wattana Building).

From Asoke Crossroad (Sukhumvit Soi 21).
Turn right onto Soi 19 (Wattana). Proceed 100 metres, we are immediately on the left sited atop the 7-Eleven (Metha Wattana Building).

Subway directions
Take the train to Sukhumvit Station. Use exit 3 (BTS Asoke Station).
On Sukhumvit Road walk 100 meters west to Soi 19 (Wattana). Turn right and walk 100 more meters. We are immediately on the left sited atop the 7-Eleven (Metha

Meet 12# – Singing Planners

For our next meeting, let’s introduce a new medium for communication!

Let’s be Singing Planners!

There’s a Karaoke Place that’s “Baan Baan” style, room rates are cheap (i think B800 for the whole nite) and good food.

Reservations are for 7.30pm, but come whenever you’re free!

FORUM PARK SATHORN (it’s also called Boutique Hotel Sathorn)
Address: 1633/2 Soi Waitee, Chan Rd, Thungwatdon, Sathorn Bangkok 10120
Telephone: 02 678 4865-74

Anybody needs directions call me: 081 351 8910

See you all there!

Meet # 11

Started our booze night with beers, cocktails, pizza, and of course Kong-Dee brownie. Ended with great conversation and good bye. See you next time

Thanks Ed for joining us, we will miss you.

Advertising is dead, Long live advertising.

Advertising is dead, Long live advertising book by Tom Himpe at Naked Communications.  I got Q&A session to share with you guys about his book and advertising. If you are the one who’s looking for great advertising cases, don’t miss this book. The collection of many great ad campaigns with practical theories lays in this book.
1. Why did you name this book, Advertising is dead, Long live advertising?

Because I think there is a lot of doomthinking about the industry. People have often talked about the death of traditional advertising. But there are many kinds of new opportunities, and agencies and brands which are able to embrace these new forms of advertising will realise communication has never been more interesting and promising.

2. What was your inspiration for writing this book?

There were lots of theory books on the changing face of advertising, but these books showed little about the actual campaigns that were happening in the marketplace. Most books who show us advertising campaigns are all about traditional ways of advertising (such as print, outdoor, television). With all the crazy stuff going on in the marketplace, I found that it was time to compile a book with all unconventional, off-beat campaigns from the last years. So I did just that.

3. There are many non-traditional creative campaigns in your book. What is
your most favorite case? Why?

Some of my favorites are:
- Xerox (on page 203). They enabled consumers to print artwork of a famous artist at the National Portrait Gallery in London on Xerox printers.
- Hewlett-Packard, HYPE Gallery (on page 187). HP gave creative people an empty gallery to print and project their artwork. All artwork was also put online and was sold to the public afterwards.
- The Meow Mix cat restaurant (on page 179). Meow Mix set up a temporary restaurant for cat owners and their pets, to have a dinner together.

I love these three campaigns because they all offer something valuable and relevant to consumers. They don’t just bore them with messages, they actually offer relevant experiences with an added value for the consumer. And that’s what brands should be doing today.

4. At the end of the book, you have “practical advices” section.  What are
the barriers for making today’s ideas practical?

2 things:
- Guts and courage. Many marketing and advertising are risk-averse and prefer playing it safe.
- Knowledge. There is a lot of misunderstanding and lack of knowledge about unconentional advertising practices.

5. Being a strategic planner and writing a book, how are the two encouraged
each other?

Writing the book has helped me to take a step back and take a broader view on what I do and what is happening in the market. I hope to be able to do it again shortly, with another subject.

6. How do you find or create inspiration for today’s planning job?

The internet is a main inspiration for me. The most interesting stuff today takes place online. I find the most innovative things online. And the most crazy stuff. It is an endless source of inspiration.

7. Last question, Is TV dead? if yes, will you revive it? if no, will it?

Television is not dead. But the format of traditional TV advertising, the 30-second spot, is. That is a big difference. There are plenty of new ways to use television as an advertising channel, such as sponsoring, branded content, product placement, and so on. I think the traditional 30 second spot is in decline, and although it still exists and will continue to exist for some time, it has lost much of its power.

If you have any comments or feedbacks, you can send him an email at  tomh(at)nakedcomms.com

meet 11: shades of retro and kong dee-ness

when: thursday, march 15 2007, after work
where: shades of retro
(in soi tararom 2 between playground and icon III condo, off soi thonglor)

ed from naked communications will be joining us.

let’s meet at shades, and order in junk food and have a kong dee nite.

see you all there!

Bangkok Coffee Evening#10 – update

Visual aids for Bangkok Coffee Evening #10 update

planning on the beach

from the last few meetings that we’ve had, the most occuring themes have to concern with a particular media agency, internal relationships with the client service team, and of course our clients. nothing out of the ordinary, but the interjections of nonsense and sporadic bursts of hysteria keep things lively.

i’ve got to say i was quite happy that we finally moved away from the langsuan area and infiltrated camp davis on sukhumvit 24. (even though meeting #9 was quite lovely, small and intimate, consisting of only jai, tee+ and myself and was held at krua nai baan. jai and i enjoyed delicious eye candy, while i believe tee+ secretly rolled his eyes at us drooling out of control)

back to soi 24, pola pola has decent food, the best thing about it was being able to draw on the paper table…er paper? tablecloth that is made of paper. we also enjoyed alcohol-infused ice cream at almatery–indeed one of the most ingenious ways to get inebriated.

on top of all our wonderful meetings, we have a strategist, ed, from naked communications london visiting us next week, and we have agreed that we should bring him to our favourite watering hole, shades of retro on thonglor, where we always get up to no good–which is always marvelous.

also with the upcoming asia pacific advertising festival aka adfest, there most likely will be the first ever planner club meeting outing to sex-infested seaside town of pattaya.

exciting.

pictures later from oakie or pikk?!

p.s. the 4-orgasm massage is called that “Leela Thai Aroma Massage” at Leela Thai Herbal Spa

i reccomend the sathorn branch ( top of Soi Narathiwat 7, Sathorn, Bangkok. Tel :
02.679.3511-2) and ask for Khun Oh the masseuse – she’s… addictive.

Meet #10

Date : 8 Mar 2007

Place : Amaltery, a cocktail ice-cream shop at Camp Davis, Soi Sukhumvit24.

Time : After Work

See you all there